STRENGTHEN YOUR HOSPITALITY
THROUGH ALLERGEN SAFETY.
For 4- and 5-star hotels that want to elevate their breakfast buffet.
Safe, profitable, and future-proof.
HOW IT WORKS
WHY SAFE+
Whoever wins the guest with food allergies, wins the whole travel party.
Hotels excel in hygiene and service.
But allergens remain a blind spot: inconsistent procedures, unclear recipes, cross-contact on the buffet, and uncertain communication towards guests.
At the same time, food allergies continue to rise every year and they influence the decisions of entire travel groups.
SAFE+ exists because hotels need a clear, practical, and revenue-positive system that brings safety and hospitality together.
WHO’S IT FOR
I work exclusively with hotels that:
hold at least 4 stars.
have at least 40 rooms.
Offer a breakfast buffet.
Value guest safety and outstanding hospitality.
Want to see a revenue increase.
To guarantee high quality service, I work with a maximum of 12 hotels per year.
MY ROLE
A trusted guide for hotels that want to excel in allergen safety
Hotels already excel in hospitality. My job is to guide you in the areas that fall outside your expertise.
I identify risks your team cannot see, translate complex allergen standards into practical systems, and help you create a buffet environment that feels safe, calm and reliable for every guest.
I work alongside your leadership and operational teams, ensuring that allergen safety becomes a natural extension of your existing service excellence.
RESULT
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Clear procedures, lesser risks, more trust.
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Applying SAFE+ makes you unique for guests with a food allergy, giving them a premium offer so that you can charge an according fee.
Door dit toe te passen komt er een hogere ontbijtafname, meer vertrouwen bij je gasten en een premium aanbod waardoor de prijs ook premium kan zijn.
(minstens 100.00 EUR binnen 2 jaar).
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Clear allergen mapping, better scripts, more trust.
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A hotel that manages food allergies the right way, become a league on their own.
Your hotel is premium. Your buffet should be too.
Yet allergens remain a grey zone: inconsistent information, risk of mistakes, uncertain guest questions, and a team that isn’t always confident in what to communicate.
SAFE+ gives your hotel a system that actually works, without extra chaos for your staff.
The SAFE+ method
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Suppliers, reception, storage, risk management, labeling.
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Buffet architecture, guestflow, Icon implementation, transparancy.
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Mise-en-place, cooking procedures, cutlery use, device management.
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FOH-scripts, guest reassurance, emotional safety, marketing.
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Hotline, mistery guests, audits, certification.
RESULT
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Clear procedures, lesser risks, more trust.
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Applying SAFE+ makes you unique for guests with a food allergy, giving them a premium offer so that you can charge an according fee.
Door dit toe te passen komt er een hogere ontbijtafname, meer vertrouwen bij je gasten en een premium aanbod waardoor de prijs ook premium kan zijn.
(minstens 100.00 EUR binnen 2 jaar).
-
Clear allergen mapping, better scripts, more trust.
-
A hotel that manages food allergies the right way, become a league on their own.
ABOUT ME
My story with SAFE+ began after I lost my job while dealing with an illness no doctor could explain. Suddenly, I had no certainty left. Not in my health, not in my work, and not in the simplest parts of daily life, like eating out.
Traveling became difficult. I couldn’t eat gluten or dairy, and every dinner, every trip, every hotel required hours of research to stay safe. I realised I had assumed that restaurants and hotels knew exactly how to support guests with food restrictions, but the more I looked, the less true that became.
Everything changed during a family trip where we chose a resort specifically because it catered safely for people with food allergies. Once there, I saw a dedicated allergen section filled with guests who told me the same story.
One person with a food allergy decides where the whole travel party goes.
Even in a calm period, the resort was at 95% occupancy. And most families were there for the same reason we were.
That’s when it became clear: this isn’t a niche problem.
It’s a hospitality opportunity that most hotels underestimate.
SAFE+ is built to help hotels make breakfast buffets safer, clearer and more trustworthy so guests with food allergies can travel without stress, and hotels can welcome entire families with confidence.
Because every guest deserves safety and every hotel should be able to offer it.
Do you want a safe, profitable, and future-proof buffet that works better for your guests and your team?
In 20 minutes, you’ll know whether SAFE+ is the right fit for your hotel.